Sales Training for Relentless Growth.
We provide a unique sales training approach that offers proven insights for sales teams aiming to achieve real results, especially during times when continuous revenue growth is the primary measure of success.
The Story of InStorm
Isn't it time for your business to reach its apex? Your greatest success is just around the corner.
We are salespeople first and trainers second, driven by the passion to empower fellow sales representatives. Our unique experiences shape our language and insight, allowing us to deliver relevant and engaging solutions that inspire growth and success in every sales professional. Able to provide practical yet engaging solutions to salespeople.
Industries
Pharma
Medical reps in pharma face unique challenges such as strict regulatory compliance, a complex product portfolio, and the need for deep scientific knowledge to effectively communicate with healthcare professionals. They contend with intense competition and price pressure from generics, while also needing to build relationships with doctors and pharmacists despite busy schedules. Navigating changing healthcare policies and reimbursement systems further affects their sales efforts. Additionally, they must leverage digital tools for remote engagement, especially post-pandemic.
FMCG
In the FMCG sector, sales face challenges like reliance on trade promotions and discounts, intense price pressure, and complex distribution networks. While promotions can drive short-term sales, they often erode profit margins and hinder brand loyalty. Companies must balance competitive pricing with profitability amidst pressure from rivals and retailers. Additionally, managing a fragmented distribution network complicates product availability and visibility. These factors require FMCG sales teams to be strategic, agile, and data-driven to succeed.
Telecoms
The telecom sales process is unique and highly competitive, with closely matched people facing the challenge of creating distinct value while engaging in brief customer interactions. They must gather essential information with just three to four questions, adapt quickly, and deliver the best possible offer—all while maintaining accuracy in a fast-paced environment.
SaaS
Problem-based selling is essential for successful sales strategies, focusing on targeted prospecting and thorough customer qualification. It demands excellent stakeholder management skills and the ability to deliver compelling, solution-oriented pitches that address specific challenges.
Banking
Sales reps in banking face challenges such as strict regulatory requirements that limit how they pitch products.ce risk manageme They must balannt with competitive financial solutions. The sales process is often lengthy due to the need for customer trust and financial education, especially for loans and investments. Reps also contend with strong competition from banks and fintech companies. They need to adapt their sales approaches for diverse customer segments with varying financial literacy levels and effectively integrate personal interaction with digital channels.
Our
Solutions
Training delivery
We love mistakes.
We aim high when it comes to training delivery. Our main belief is that people learn from the losses rather than while winning. That's why we are hard believers in the learning-by-mistake training approach. We have various ways of delivery:
- Highly practical 1-hour sessions
- 1 or 2 days training courses
- 3-hour sessions
Sales Coaching
We practice what we preach.
Yes, we are great at training sales managers on how to coach their people. Beyond that, we feel comfortable either in the training room or on the field with customers. We coach sales reps and sales managers on the field so we can be sure that they will apply what they have learned during the training.
It’s all about a dialogue
A few words from some of our clients. See client stories for more.
One of the highest-rated trainings in our HP Sofia Management Development Program 2023 was the one on authentic leadership delivered by our vendor InStorm in collaboration with Bulgarian journalist Miroluba Benatova
Hristina Stoyanova
PMO team manager at HP
This is a training that I have already excitedly told at least six people about.
Presenting with impact changed many of my ideas about how people perceive information, how it wakes up, and how interest is retained when presenting. I thought I knew. Indeed.
Thanks, Zachary, for a super helpful two days.
Iliyana Margaritova
Brand and marketing communications at Yettel
We use InStorm services to train our most successful sales reps. They have developed various business simulation endings for us, and thanks to their different approaches, the participants in the training are extra practical trainees engaged and satisfied with the experiences non-standard they receive and knowledge t.
The demonstrated professionalism and serious expertise in the sales processes guarantee that the Instorm team deserves the trust of its future customers.
Lyubomir Ivanov, Senior Manager ,A1